NBCUniveral asked thelab to bring them a campaign that would get the attention of a very media-savvy audience: the media industry itself. In preparation of their upfront, they wanted to speak to their immersive, big-data-driven reach, so we created a campaign would turn the heads of media buyers, planners, salespeople, and advertisers.
Role: Freelance Creative Director
Copy: Hilary Hudgins
Photographer: Ted Schantz
3D Artist: Al Concepcion