Working as the fashion line's Creative Director and Photographer, I created the branding and visual language for PINCUS New York beginning with the logo, identity, and brand video, followed immediately with the photography style. I developed a look that was honest and raw, but stylish and secretly quite comfortable. From the photos, I then created the look book, web/mobile site, and a guerilla campaign with outdoor and digital components to tease the brand launch party, as well as the second season's more tropical turn on city style.
Art Director, Creative Director, Front-End Developer, Motion Designer, Photographer
Pincus New York
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Digital Capture, Editorial, Fashion, Front-End Development, Integrated, Interactive, Lighting, Location, Management of Teams 1-10, Mobile, Motion, Music, Post-processing, Post-Production, Print, Retouching, Social, Studio, Visual Development