I created a visual language to launch PINCUS, a sexy and secretly super comfy fashion brand inspired by, designed, patterned, and manufactured 100% in New York. In addition to the graphic and branding work from logo and style guide to hang tags and print catalogues to website and online presence, I also handled the photography for both the brand’s launch and the seasonal updates that followed.
Role: Creative Director, Photographer
Copy: Hilary Hudgins
Models: MSA Agency
Spring Summer 2017 - Lookbook
Photography for S/S 2017 look book and promotional materials.
Photography for Winter 2018 look book and promotional materials.
Photography for Winter 2017 look book and promotional materials.