AT&T SOCIAL CHANNELS - CREATIVE

Agency: Tribal DDB
Role: Creative Director/Art Director
Copy: Hilary Hudgins

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My partner and I were hired to lead all creative for AT&T’s social channels with the ultimate aim of helping consumers understand that AT&T is much more than a mobile carrier.

For two years, we had the pleasure of creating platforms and campaigns that raised awareness and created excitement around the work AT&T does to support the arts, entertainment, sports, LGBTQ+ efforts, gender equality, local communities, business, philanthropy, tech and beyond.

AT&T cares about connecting people, both in the service they provide and the initiatives they support.  We set out to tell these stories and connect consumers with thought leaders and one another to have meaningful conversations.

FANTASTIC BEASTS II

We connected fans to the wizarding world they loved through a series of posts that went beyond traditional movie promotion for non-magic muggles near and far. We created assets such as downloadable wallpapers for phones and print posters to be picked up at AT&T stores. The campaign included games, puzzles, polls and much more.

Social Media Profile Covers

Poster Teaser 1

Poster Teaser 2

IG story - wallpapers

untold stories

AT&T partnered with the Tribeca Film Festival to launch a platform that helped underrepresented filmmakers connect with their audiences by funding their films. The platform invited filmmakers to submit a short scene from a film or script, and the winner received a $1 million grant to produce their film, as well as production resources, courtesy of the New York Film Institute. But best of all, their film premiered at the Tribeca Film Festival.

We created an evergreen campaign for AT&T that promoted content throughout the entire lifecycle of the platform, from applicant entries, through production, promotion, and release of the winner’s film. All along the way, AT&T connected with their community to invite audiences to join them in supporting underrepresented voices and their untold stories.

A series of posts kicking off the Untold Stories campaign.

A. Campaign launch post.
B. Invitation for AT&T followers to join a live panel with the filmmaker with the opportunity to ask questions about the film and filmmaker’s process.
C. Post introducing what will be happening throughout the year on AT&T’s social channels as the Untold Stories campaign unfolds.

Palm springs film festival

Outfest

Several posts and cuts from the AT&T Outfest campaign.

GENDER EQUALITY

To see additional posts from the many other campaigns created for AT&T’s social channels click below.