Working as the fashion line's Creative Director and Photographer, I created the branding and visual language for PINCUS New York beginning with the logo, identity, and brand video, followed immediately with the photography style. I developed a look that was honest and raw, but stylish and secretly quite comfortable. From the photos, I then created the look book, web/mobile site, and a guerilla campaign with outdoor and digital components to tease the brand launch party, as well as the second season's more tropical turn on city style.
Project Roles
Art Director, Creative Director, Front-End Developer, Motion Designer, Photographer
Company
Pincus New York
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, After Effects, Art Direction, Conceptual, Creative Direction, Design, Digital, Digital Capture, Editorial, Fashion, Front-End Development, Integrated, Interactive, Lighting, Location, Management of Teams 1-10, Mobile, Motion, Music, Post-processing, Post-Production, Print, Retouching, Social, Studio, Visual Development
Media
Advertising, Brand Films, Brand Guidelines, Logos, Photography, Websites
Project Industries
Fashion
I created a visual language to launch PINCUS, a sexy and secretly super comfy fashion brand inspired by, designed, patterned, and manufactured 100% in New York. In addition to the graphic and branding work from logo and style guide to hang tags and print catalogues to website and online presence, I also handled the photography for both the brand’s launch and the seasonal updates that followed.
Role: Creative Director, Photographer
Copy: Hilary Hudgins
Models: MSA Agency
VISIT SITE
Photography for S/S 2017 look book and promotional materials.
Photography for Winter 2018 look book and promotional materials.
Photography for Winter 2017 look book and promotional materials.